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Thistle Farms
Nashville-based nonprofit and social enterprise helping women survivors
of trafficking and exploitation rebuild their lives through affordable housing, meaningful employment, and a healing community.
BRAND IDENTITY | PACKAGING | ART DIRECTION
As Creative Services Manager, Rachel led the evolution of Thistle Farms’ visual identity across branding, packaging, campaigns, digital and print media, and photography. She led the organization’s 2022 rebrand, developing a more cohesive visual system that moved the brand in a more elevated, contemporary direction while preserving the warmth and authenticity at the heart of the established brand. Rachel also directed photography and seasonal creative while overseeing junior designers and interns. Thistle Farms products featuring her work are sold nationwide at Whole Foods Market and boutique retailers.
2022 Rebrand
ESTABLISHED NEW LOGO
AND BRAND IDENTITY
Creative Direction & Visual Identity: Rachel Taylor
Marketing Strategy & Internal Collaboration: Val Holden
Brand Messaging: Eleven
BEFORE
Challenge: Evolve Thistle Farms’ established identity without losing the organic, personal spirit that had made the brand recognizable, while creating a more modern visual foundation for its 25th anniversary and beyond.
AFTER
Solution: A new mark that reimagines the thistle through irregular, multi-colored petals—preserving the organic spirit of the original while creating a more contemporary symbol for the many women and stories at the heart of Thistle Farms.
BRAND IDENTITY
SNAPSHOT
Packaging
DESIGNED NEW PACKAGING TO COINCIDE REBRAND FOR CORE AND HOLIDAY PRODUCT LINES
Additional Applications
TEES, MERCHANDISE, AND OTHER MATERIALS FOR THE CAFE AND SHOP AT THISTLE FARMS
Art Direction
PHOTOGRAPHY DIRECTION. PROP SOURCING AND STYLING. SHOOT PLANNING AND BUDGET MANAGEMENT.
Photography: Nina Marshall, Small Hands Creative
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