HEY, I'M RACHEL
GRAPHIC DESIGNER / ART DIRECTOR / PHOTOGRAPHER
My heart beats to create and capture stunning visuals that express the soul & story of your brand identity.
I have been fortunate enough to work with various brands both in-house and in contract roles. I specialize in identity & branding, specifically for companies in the retail and hospitality industries.
I have 4 years of experience from ranging from my current full time in-house design position, to contract and intern roles. I graduated with a BFA in graphic design from Belmont University in May '20 but began professional work experience in 2017.
MY EXPERTISE
Branding
Logo Design
Identity & Branding
Brand Imagery
Concept & Direction
Brand Refinement
Packaging Collateral
Editorial Design
Poster Design
Book Design
Wedding Design Collateral
Signage
Hand Lettering & Illustration
Photography
Art Direction
Lifestyle & Product Photography
Content Creation
Portraits
Shoot Planning & Coordination
Weddings & Elopements
Couples
Web
Page Layout
Email Design
Social Media Graphics
Web Banners & Graphics
Digital Ads
UX and Web Design Direction
EXPERIENCE
June 2022 - Present
Digital Design Specialist
JOURNEYS
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Design emails, web graphics, advertisements, and other marketing materials to support Journeys US, Canada, and Kidz
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Work closely with the e-comm and marketing team to create seasonal campaign assets
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Assist in content production for US, Canada, and Kidz product photography
July 2020 - May 2022
Creative Services Manager
THISTLE FARMS
As Creative Services Manager at Thistle Farms, I designed packing, print collateral, emails, social media graphics, web graphics, digital advertisements, and more. I oversaw digital designers and provide creative direction for brand consistency.
I also art directed, planned, and styled every photoshoot, ranging from jewelry & apparel to home textiles and children's accessories. I often step in as photographer as well.
March 2020 - June 2021
Wedding Photography Associate
TOLMAN MEDIA
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Photographed weddings and engagement sessions as an extension of the Tolman Media brand
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Assisted couples in wedding planning and day-of coordination
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Photo culling, editing and retouching
January - August 2019
Design & Education Intern
FRIST ART MUSEUM
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Designed promotional and educational materials specifically for use in the Education & Community Outreach Department
- Communicated with and organized events with community partner organizations
October 2019 - March 2020
Graphic Designer
RED PEBBLES HOSPITALITY
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Menu re-design for Emmy Squared Pizza
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Assisted company re-brand and established brand guide for the Pizza Loves Emily restaurant group
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Designed specials menus, social media, and email marketing materials for Emmy Squared, Adele's, 404 Kitchen, and Pemrose restaurants
January - December 2019
Design & Photography Intern
POVERTY & THE ARTS
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Designed print promotional materials & social media graphics
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Designed donor information materials for thank you & welcome mailers and email flows
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Taught and led photography workshop series for POVA artists
August 2018 - Present
Rachel Taylor
Wedding Photography
I am owner of my wedding photography business, Rachel Taylor Photography. I professionally shoot weddings, elopements, engagement / couples sessions, and proposals.
To view wedding work, please visit rachellaynetaylor.com
August - December 2017
Photography & Design Intern
EVEREST & CO. BOUTUQUE
- Oversaw the College Rep program
- Designed social media graphics, web banners, and pop-ups
- Assisted in lifestyle product photography