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HEY, I'M RACHEL

GRAPHIC DESIGNER / ART DIRECTOR / PHOTOGRAPHER

My heart beats to create and capture stunning visuals that express the soul & story of your brand identity.

I have been fortunate enough to work with various brands through in-house, agency, and freelance roles. I specialize

in identity & branding, specifically for companies in the retail and hospitality industries.

I have 5 years of experience from ranging from my current agency position, in-house and contract roles. 

I graduated with a BFA in graphic design from Belmont University in May '20 but began professional work in 2017.

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MY EXPERTISE

Branding

Logo Design

Identity & Branding

Brand Imagery

Concept & Direction

Brand Refinement

Print

Packaging Collateral

Editorial Design

Poster Design

Book Design

Wedding Design Collateral

Signage

Hand Lettering & Illustration

Photography

Art Direction

Lifestyle & Product Photography

Content Creation

Portraits

Shoot Planning & Coordination

Weddings & Elopements

Couples

Web

Page Layout

Email Design

Social Media Graphics

Web Banners & Graphics

Digital Ads

UX and Web Design Direction

EXPERIENCE

August 2023 - Present

Senior Graphic Designer

HEYFRANKIE

In my current role as a Senior Graphic Designer at HeyFrankie,​ I lead digital creative across multiple brand accounts and channels, including email, paid social, and web, to speak to and convert a variety of customer demographics.

I work strategically with key analytics and data to produce proven, revenue driving materials and collaborate with my team for brand strategy and large scale campaign ideation.

June 2022 - August 2023

Digital Design Specialist

JOURNEYS

  • Designed emails, web graphics, advertisements, and other marketing materials to support Journeys US, Canada, and Kidz

  • Worked closely with the e-comm and marketing team to create seasonal campaign assets

  • Assisted in content production for US, Canada, and Kidz product photography

July 2020 - May 2022

Creative Services Manager

THISTLE FARMS

As Creative Services Manager at Thistle Farms, I designed packing, print collateral, emails, social media graphics, web graphics, digital advertisements, and more. I oversaw digital designers and provide creative direction for brand consistency.

I also art directed, planned, and styled every photoshoot, ranging from jewelry & apparel to home textiles and children's accessories. I often stepped in as photographer as well.

March 2020  - June 2021

Wedding Photography Associate

TOLMAN MEDIA

  • Photographed weddings and engagement sessions as an extension of the Tolman Media brand

  • Assisted couples in wedding planning and day-of coordination

  • Photo culling, editing and retouching

January - August 2019

Design & Education Intern

FRIST ART MUSEUM

  • Designed promotional and educational materials specifically for use in the Education & Community Outreach Department

  • Communicated with and organized events with community partner organizations

October 2019 - March 2020

Graphic Designer

RED PEBBLES HOSPITALITY

  • Menu re-design for Emmy Squared Pizza

  • Assisted company re-brand and established brand guide for the Pizza Loves Emily restaurant group

  • Designed specials menus, social media, and email marketing materials for Emmy Squared, Adele's, 404 Kitchen, and Pemrose restaurants

January - December 2019

Design & Photography Intern

POVERTY & THE ARTS

  • Designed print promotional materials & social media graphics

  • Designed donor information materials for thank you & welcome mailers and email flows

  • Taught and led photography workshop series for POVA artists

August 2018 - Present

Rachel Taylor

Wedding Photography

I am owner of my wedding photography business, Rachel Taylor Photography. I professionally shoot weddings, elopements, engagement / couples sessions, and proposals.

To view wedding work, please visit rachellaynetaylor.com

August - December 2017

Photography & Design Intern

EVEREST & CO. BOUTUQUE

  • Oversaw the College Rep program 

  • Designed social media graphics, web banners, and pop-ups

  • Assisted in lifestyle product photography
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