As Creative Services Manager, Rachel led the evolution of Thistle Farms’ visual identity across branding, packaging, campaigns, and communications. She directed photography and seasonal creative, oversaw junior designers and interns, and led the organization’s 2022 rebrand—developing a more cohesive visual system while preserving the warmth and authenticity of the established brand. Thistle Farms products, featuring her design work, are sold across the country in Whole Foods Market and boutique retailers.