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thistle farms

As Creative Services Manager, Rachel art directed and coordinated all photography, visioned and established seasonal and campaign branding, designed and directed digital and print collateral, oversaw junior designers and interns, and most notably led the organization's rebrand in 2022. Thistle Farms products, featuring her branding and packaging design, are sold across the country in premier retailers such as Whole Foods Market
and boutique destinations.

art direction 

PLANNING. STYLING & PROP SOURCING. TALENT BOOKING. LOCATION SCOUTING. BUDGET MANAGEMENT.

rebrand & packaging

LED RE-BRAND. ESTABLISHED LOGO, TYPE AND COLOR.
LAUNCHED NEW PACKAGING ACROSS CORE & HOLIDAY RANGE.

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BEFORE

The challenge for this rebrand was to keep the organic, personal feel of the previous identity while establishing a new visual direction to modernize the brand for its 25th anniversary and beyond.

AFTER

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editorial design

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direction presentations

email & social

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