As Creative Services Manager, and the chief in-house creative at Thistle Farms, I designed packaging, print collateral, emails, social media graphics, web graphics, and more. I oversaw digital designers and provided creative direction for brand consistency while keeping an eye on best practices and current graphic design trends. In addition to design, I also art directed, planned, and styled every photoshoot, ranging from jewelry & apparel to home textiles and children's accessories. More often than not, I would step in as lead photographer as well.
For Thistle Farms 25th anniversary, I helped lead our organization's rebrand. I collaborated closely with an agency to create our new icon concept and brand copy, while I personally made and finalized all typography, layout, and color choices. From there, I adapted the new look across all packaging released this fall ranging from candles, hand soap, lotion, room mist, and linen mists.
For our 25th anniversary, I also designed a limited edition anniversary candle. Championing the company's mission and the women who lovingly pour each candle, we created a label that would serve as a personal recognition to each woman as she continues to spread the light of Thistle Farms' mission.