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Rachel Taylor

SENIOR GRAPHIC DESIGNER & ART DIRECTOR

Brand Identity · Art Direction · Integrated Campaigns · Digital · Print · Packaging

About

Senior designer and art director creating strategic visual systems, campaigns, and brand experiences for organizations with something meaningful to say.

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Work

SELECTED WORK

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Thistle Farms

ART DIRECTION, REBRAND

PACKAGING, EDITORIAL, DIGITAL

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Estes Advisory

LOGO DESIGN
BRAND IDENTITY AND GUIDELINES, WEB DESIGN

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Hey Frankie

DIGITAL CAMPAIGNS

EMAIL, PAID + ORGANIC SOCIAL, WEB DESIGN

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Nonprofit Creative Direction

CAMPAIGN IDENTITY, MARKETING COLLATERAL

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Sweetgrass Properties

EDITORIAL DESIGN

AND PAID SOCIAL

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Journeys

SEASONAL CAMPAIGNS,

EMAIL, SOCIAL, WEB

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BRAND EXPERIENCE:

Toups Cosmetics
Thistle Farms
Soul
Vow'd Weddings
Journeys
Hotel Collection
Godiva
Emmy Squared Pizza
Aviator Nation
Zestt Organics
Gooseberry
Sweetgrass Properties
The Home Tee
Mane & Tail

Redland Cotton
Bijou Theatre
Adele's
Pilot Company
Badass Beardcare
Young-Williams
BodyBio
Get Maine Lobster
Fraternity Collection
Boho Magic
Knoxville Symphony
SouthEast Bank
Sadie's
Tennessee Theatre

Hey there,
I'm Rachel.

I'm a senior graphic designer
and art director with a healthy obsession over fun typography
and expressive brand visuals.

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I BELIEVE IN
DESIGN FOR MORE
THAN DESIGN'S SAKE

I have brought brand and campaign identity expertise to multi-channel initiatives spanning retail, hospitality and nonprofit brands both
in-house and as an agency partner. â€‹â€‹â€‹

My commitment is not just to aesthetics – but to leading brands where design and function meet. Creativity is great, but performance is what matters.

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